Measure of Music
Feb 2022 Weekend Summary

The second Measure of Music Event took place from February 25-27, 2022 with 82 participants, 46 speakers, 29 volunteers & mentors, 16 judges, 12 sponsors, and over 1700 spectators. The number of spectators almost doubled from last year's inaugural event. Project participants watch 16 talks & panels while having just 48 hours to put together a music data project that they presented to the judges and their peers with the help of mentors and volunteers throughout the weekend and data, project ideas (and prizes!) provided by sponsors.

Participants ranged from all over the world, across 8 timezones and were teamed together to create their projectes. Participants were free to choose their own topics but overall the topics widely fell into 3 areas: business development & commercial; live & IRL and artist-focused. Our winning team presented on finding companionship through music. Our second place team focused on lyrical analysis and our third place team focused on reviving an artist's catalog using data.

New this year, we intergrated a networking component that allowed attendees to engage with other attendees, and also provided access to 11 career fair companies including Warner Music Group, Patreon, Pollen & more, plus 9 startups pitched seeking advisors, co-founders, funding & more. On the first day of the conference, we brought back past participants (many of which became mentors this year), who discussed the roles they have gotten/been promoted into since the previous year citing Measure of Music as a turning point in their career.

For the second year, speakers and participants were majority-minority in both gender and race and when combining judges, volunteers & mentors represented 21 countries across 12 time zones and an age range spanning 30+ years. Contributors came from major music and tech companies ranging from major players to startups from across the world while participants ranged from those with little to no tech experience to people that have worked in music, tech & data for years.

This year, due to our sponsors, we were able to raise $25,000 which allowed us to offer payment to our volunteers and our speakers. Also for the second year, we had no all male or all white panels. Read/watch more about the imporance of paying underrepresented groups in the closing remarks.


[WINNER] Team 3 - SoundBae: Find Your Musical Match
An app using data to match users to small artists performing in the area and fans to go with.
Team: Amandis S. L. Hnarakis, Kelly Qi, Ashley Meza-Wong, Boris Doosey, Sabrina Pereira da Silva, Brennan Jennings
Presentation Content

[SECOND PLACE] Team 6 - lyrically
Using lyrical analysis to generate insights and opportunities
Team: Aimée Tian, Kate Soar, Chen Duan, Aaron Dutschmann, Ankita Elizabeth Mathew, Maria Habbouche
Tableau Dashboard

[THIRD PLACE] Team 10 - Reviralize: A B2B consulting service
A guide to repurposing back catalogs by identifying and applying current viral trends
Team: King Cleopatra, Adan Diaz, Gracie Sands, Carrington Peterson, Miriam Koch, Brandon Eggleston

Other Presentations (in no particular order):
  • MusiGaL: Fixing the streaming model, with a web3 ready solution
  • Find the perfect song for your ad
  • How Web3/NFTs are changing the landscape of Music
  • WanderTune: A sonic travel guide to the music and music histories of cities
  • We Need Some More Girls in Here: Using data to create a more equitable music festival line-up
  • Using Data to Help Artists Grow Internationally
  • Coming to America: Breaking international artists in the US
  • #TikTokMadeMeStreamIt: Correlation between TikTok challenges/trends and its impact on an artist's exposure
  • Breaking it Off: The Rise of PinkPantheress
  • R&Battle of Two Interscope Artists: Summer Walker vs. Ari Lennox
  • lyrically: Using lyrical analysis to generate insights and opportunities
  • Leveraging Tiktok to create sustainable music careers: A case study on PinkPantheress
The next Measure of Music Event will be announced soon, as will info about how the Measure of Music community will continue to grow & evolve.

Weekend Content

Round 1 Presentations Playlist
Final Presentations & Winner Announce Playlist
Publicly Available Talks & Panels
Startup Pitches

How We Did It Series

About the Founder

Hey, I’m Christine Osazuwa.

I’m a first generation Nigerian American living in London as an immigrant working in strategy at a live music & travel tech startup.

I started this because I get dozens of messages every week—from people wanting to do the same, people that never knew jobs like that existed and most importantly, people that have never seen someone that looked like themselves doing it.
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